Marketing Strategy Marketing at an Engineering-Driven Company (Written by Laird Durham for the CEO of Boundary Technology) It has become apparent over the past year that Boundary Technology is not as competent at marketing as we are at engineering. Because of that, customers often are dissatisfied with our responsivness to their needs for service and new products. Although our technology is more advanced than that of our competitors, we are not viewed in the industry as an innovator, and we have lost sales to competitors who offer inferior products at the same price. Our lack of marketing competence has resulted in lower growth and income than we and our investors expect. More...