Market Analysis The Day Spa Market According to a North American Study by Pricewaterhouse Coopers, the "spa industry" in 2001 generated revenues of $10.7 billion, up from $5 billion in 1999, an increase of 129%. That high growth came despite economic uncertainty -- or perhaps because of it. The popularity of spas comes in large part because of the stress of modern living, and the desire of the aging population to stay as young looking and acting as possible. The size of the spa industry at nearly $12 billion (current estimate) dwarfs the $3 billion for the U.S. ski industry, and $7.5 billion in annual movie box office receipts. More...